Make your contracts…
as bold as
your brand
(because your business is awesome and you deserve to have the best (from a leading Legal Design Agency who works with multi-billion dollar turnover companies (and businesses of all other shapes and sizes too!))). Ok, too many brackets…
gorgeous
Make your contracts…
(with stunning legally driven visual designs incorporated into your contracts, you will be presenting your business in the best possible light with customers – why bore them, when you can wow them).
Make your contracts…
kick-ass
(when things go pear-shaped, you want terms that can effectively protect your business (whilst looking epic)).
Make your contracts…
engaging
(yes, it’s really possible – RIP legal jargon, size 6 font, block-text drivel - HELLO understandable, plain English, transparent clauses, crafted by expert Commercial Contract Specialists).
What is
Legal Design?
Traditional block-text contracts have been used by businesses forever and a day, but it’s not the only way…
Move the slider to see how you can transform your contracts into legally designed elegance.
Slide me
You can use Legal Design to create better contracts by:
• presenting technical legal information in a simple way;
• incorporating visual elements to add additional layers of engagement and understanding; and
• using contract insights and user testing to determine what makes your contracts effective.
Ultimately, Legal Design principles create transparency, accessibility and trust between you and your customers, partners and suppliers.
Why Use
Legal Design?
Contracts, T&Cs and Legal Policies are integral documents for your business to trade – every one of your business relationships will be governed by some form of contract, even if it isn’t written down!
It’s of critical importance for your contract terms to be clear, tailored, robust and enforceable.
However, there is a fundamental problem with contracts - as only…
9%
*1
of people actually read legal terms before agreeing to them.
10%
*2
of people find contracts easy to understand.
17%
*2
of people are satisfied with the contract process.
Fortunately, Legal Design provides you with a clear solution…
92.8%
*3
of people said they would prefer to read a legally designed contract.
Content with images produces
650%
*4
higher engagement than
just text.
People follow directions
323%
*5
better if illustrations are included with text.
*1 - Caroline Cakebread, Business Insider (15 November 2017) - “You're not alone, no one reads terms of service agreements” (survey conducted by Deloitte).
*2 - World Commerce and Contracting (18 April 2019) - “Why are agreements so hard to understand?” (survey conducted by the International Association of Contract and Commercial Management (IACCM)).
*3 - Visual Legals (16 & 17 November 2022). We surveyed 111 business owners, managers and employees at ‘The Business Show’ at London ExCeL in November 2022, asking: ‘Would you prefer to read a traditional block-text contract or a Legally Designed contract?’ 92.8% of people said they would prefer to read a legally designed contract.
*4 - Adobe Systems Incorporated (Q4 2013) - “Adobe Digital Index - Social Intelligence Report”.
*5 - Levie, W. J. & Lentz, R. (1982) - “Effects of text illustrations: A review of research”, Educational Communication and Technology.
The Benefits.
By transitioning from traditional block-text contracts to Visual Contracts, you can gain the following 10 benefits:
Increased customer sign-up
Increased revenue
Faster completion process
Fewer changes to your terms
Increased bargaining strength
Maintain positive contractual relationships
Improved customer adherence to terms
Stronger and consistent brand identity
Harder for competitors to copy your terms
Terms you're proud to share
“Since deployment of the new Visual Terms, we have seen a 100%+ increase in contract signatures vs previous months. Revenue and customer satisfaction are already markedly improved.”
— Roy Woodhouse North America Commercial Lead at NielsenIQ Brandbank
Why work with Visual Legals?
With Visual Legals, you will be partnering with a leading Legal Design Agency with over 10 years of experience in Business Law and Commercial Contracts. You will work collaboratively with our in-house team of experts:
Approachable Commercial Contract Specialists – tick.
Creative Designers and Animators – tick.
Psychology and UX specialists – tick.
The typical elements for your project could consist of:
Onboarding – We sign you up as a client.
Collate – You provide us with existing brand assets and documents.
Define – Initial meeting to refine the Project Plan and set goals.
Discovery – We conduct user testing and report on contract Insights.
Assessment – Second meeting to agree Creative & Legal routes based on Insights.
Design – We create legally-informed Creative design assets.
Drafting – We organise the drafting of Legal text if required.
Review – Collaborative feedback session.
Refine – We make amendments if needed.
Validation – We conduct further user testing, reporting and make final amendments.
Implementation – We issue finalised documentation and visual assets for publication.
Realisation – We assess and report on the success of the project against your goals.
Re-engage – We get started on your next Legal Design project!
“Our T&Cs are much easier to understand without compromising legal obligations. Our customers' response has been overwhelmingly positive due to the engaging illustrations integrated throughout the T&Cs. Highly recommended.”
— Tom Allen CEO of Navima
Let’s Talk.
Let's kick-off the conversation.
Simply ping us a message and we will set-up a Teams call to discuss your requirements!
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