NielsenIQ Brandbank.
"NielsenIQ Brandbank needed to scale it's manufacturer onboarding programme in the US at pace in 2021. This had been proving challenging, with our standard terms opening us up to lengthy negotiation on several contractual points, particularly with regards IPR. This had led to significant delays and impacted our ability to achieve our goals in the time frame needed.
Cracknell Law consulted with us to create a clearer, streamlined and more visual set of terms.
Since deployment of the new terms in June 2021, we have seen a 100%+ increase in contract signatures vs previous months, and the average time from contract delivery to execution has dropped from weeks to days.
This is bringing huge benefits in a short space of time, with revenue, product coverage, and customer satisfaction already markedly improved."
Roy Woodhouse
North America Commercial Lead at NielsenIQ Brandbank
The Challenge:
NielsenIQ Brandbank are currently the leading provider of FMCG product images and data in a number of countries around the world. They wanted to make the contract sign-up process as simple as possible when rolling out their services into the US market in order to quickly gain customers in a competitive market.
The Solution:
We created a set of Visual Terms & Conditions for NielsenIQ Brandbank by utilising the new NielsenIQ isometric illustration style. We simplified the legal text, created a visualised service process flow diagram and added illustrations that were specific to each clause of the contract. This helped to simplify their processes and engage the reader to the relevant terms.
The Result:
Since introducing the new T&Cs to their customers, Nielsen Brandbank have seen a 100%+ increase in contract signatures in the US.
