ICO
As a company we are championing the use of Visual Terms to all demographics. This was our entry to showcase an example of how to businesses can comply with the new Online Children’s Code and we did this by creating a fictional app and Privacy Notice aimed at children.
We guide the child and their parent/guardian, through all of the tracking and cookie use, being completely transparent and putting the user in control in away that is clear and easily comprehended.
The app is used for a child’s first expedition out of the home alone. Allowing the parent or guardian to plan and then track the child’s progress on their journey.
Visual Privacy Notice for an App.
“The Visual Legals team submitted a dynamic illustrated concept, where their character’s actions reflect the app’s changing use of the child’s own geolocation data in real-time.
The benefits of such an approach were articulated by one Children’s Advisory Panel member, who observed that ‘a cartoon’ can capture a scenario that people are familiar with and use that as a platform for relating the scenario to privacy”.
ICO Designing Data Transparency for Children Report
June 2021.
https://ico.org.uk/media/2620177/designing-data-transparency-for-children.pdf
